| Richburg Company - 'FUKUDA' |
When East Asia Electronics giant Richburg Company launched their new TV product line: Fukuda, who did they come to?
Eventually us...
The 30 second cinema commercial included the design and creation of the product's mascot the often mispronounced Fukuda fish. Created between two production teams in Australia and the Philippines under the supervision of Pullar the commercial was finished in under 3 weeks and has screened extensively in East Asia.
A fantastic amount of artistic control was given to the TRAITOR team by Clients Richburg and Philippines agency IDEAS Direct, which allowed them to script and execute the ads cheeky story and punchline to its full potential.
Reputedly audiences have never been as excited about white goods. |
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